The video reveals the 10 tricks behind Apple’s successful events, including creating an emotional connection with viewers by starting with natural sounds and presenting itself as everyone’s best friend while keeping products secret through a custom tracking system. Apple’s marketing approach involves framing their products as solutions to real problems and emphasizing how they benefit customers. Apple focuses on a few specific features that they make seem like major changes instead of quietly improving many aspects of their products every year like other tech companies. Production value is also a highlight with impressive locations and transitions making viewers feel Apple must have excellent products. The affordability of the Apple One bundle is also highlighted, costing less than three dollars a month for unlimited users.
- (00:00:00) In this section, the video discusses the 10 tricks that Apple uses to make their events stand out from other tech company’s events. One of the first tricks is to make the viewer feel good about themselves by starting the event in Apple Park HQ, with the sounds of nature in the background. By doing so, Apple wants to build a sense of belonging and evoke an emotional connection with the viewer. Another trick Apple uses is to come across as everyone’s best friend, even though their launch events are the only events where no one truly knows what they’re about to announce. Apple reduces the leaks by laser-marking all internal prototypes with a custom tracking system and disguising its app programming interfaces using code words. These actions allow Apple to tell their story their way and get people invested and excited about the reveal of the next iPhone or the big product which sits at the center of it all.
- (00:05:00) their product announcements with their marketing approach that puts the customer first, creating a human connection with their audience. Apple focuses on the problem their products are solving and emphasizing the real-life benefits of their features, grounding their technology in a relatable, human perspective. By framing their products as solutions to real problems and using language that places the customer at the center of their messaging, Apple has mastered the art of creating hype and delivering products that exceed their customers’ high expectations.
- (00:10:00) In this section of the transcript, the speaker explains that Apple’s marketing strategy involves picking a few specific things that they think make for a great story and making those things seem like bigger changes, rather than silently making many aspects of their products slightly better each year like other companies do. In addition, Apple creates an emotional connection with its viewers, frames its products favorably, and goes to great lengths to make sure its events are the fastest and most entertaining way to find information. Apple’s production value is also highlighted, with its pristine events, colossal filming locations, and impressive transitions making the viewer think that if they can make such cool tech, their product must be excellent too. The speaker also recommends Surfshark VPN to protect personal data from being shared with third-party companies and network owners.
- (00:15:00) In this section of the video, the speaker highlights the affordability of Apple’s ecosystem. By subscribing to the Apple One bundle, which includes a range of services like Apple Music, Apple TV+, and iCloud, users can end up spending less than three dollars a month. This bundle covers unlimited users, thus making it an extremely cost-effective option that can end up costing mere cents to users.